Plannuh Blog

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What’s the difference between a marketing plan, budget, and strategy?

To some, this may seem like an obvious question, but there seems to be a lot of confusion about these important marketing planning concepts.  See the illustration below for a reenactment of a conversation that I have had many times over the years...

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The 8 steps to build the perfect marketing budget.

Developing a strong marketing budget that is aligned with your business goals is one of the most critical initiatives for any marketer. You need to approach your marketing budget like an investor. Your role is to allocate your capital (mostly...

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Someone just wasted this $65 bottle of Champagne

My assistant walked into my office earlier today with a FedEx delivery that had the heft of a bottle of wine.  Based on the telltale weight – and the fact that is Friday afternoon – she knew she had to deliver it to me. Stat.

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How many leads do I need to create to achieve my sales goals?

"How many leads do you need to hit your sales goals?"

That is one of the most common questions that I hear from marketers focused on demand generation.  I have heard it so many times that I developed a model that can be used to answer that...

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Can you acquire customers from podcasts? Someone just acquired me…

The last time that I was working on a real podcast program was back in about 2005, right after my company acquired a company called Nuance – and subsequently took on their name (which was much better than our previous name: “ScanSoft”. Yuck.)

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Poor grammar from sales emails can erode your brand.

If you spend more than $60,000 on a BMW, you probably have some reasonably high expectations for your customer experience with this premium brand.  A friend sent me this email that he received from his dealer today offering an incentive to...

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Should Sales Write Their Own Emails?

Check out my inaugural episode of the nerdCMO Marketing Minute.

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Using Facebook Audience Insights to get FREE Market Research.

I love data.  I also love free stuff.  That’s why this is one of my favorite tools.  By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your customers.  A few years ago, these insights would cost...

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Step one in website personalization

I first had the opportunity to work with website personalization technology back in the late 1990s when personalization was still a novel concept. After nearly 20 years, it still surprises me how few websites offer any form of personalization.

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Another bad prospecting email...

Ashley, Ashley, Ashley…what are we going to do with you?

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