June 21, 2019

Spend now to benefit the future

Marketing ROI is unquestionably one of the key metrics that define success for CMO's and their teams. That makes total sense given that marketing commands the...

May 14, 2019

MarTech simultaneously makes us scientists, artists and luddites

Marketing is an uneven discipline. In some respects it is wildly sophisticated, such as the technical innovation in response to the...

May 06, 2019

What is happening in Marketing?

There is surprisingly little reliable material about what is really going on in marketing. Most analyst articles are based on interviews with CMO's, asking what...

April 30, 2019

Marketing Attribution suffers from subjective scoring models, low-information feature sets, and measuring data at the wrong level. There is a better way.

The attraction of Marketing Attribution

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January 08, 2019

Marketing Budget is being wasted to the tune of billions - it doesn't have to be that way

October 17, 2018

Recently, I had lunch with a friend who is one of the best and most successful (as a leader and in terms of exits) technical execs you could meet. We were discussing some of our recent...