March 13, 2018

Developing a strong marketing budget that is aligned with your business goals is one of the most critical initiatives for any marketer. You need to approach your marketing budget like an investor....

February 26, 2018

My assistant walked into my office earlier today with a FedEx delivery that had the heft of a bottle of wine.  Based on the telltale weight – and the fact that is Friday afternoon – she knew she...

February 26, 2018

"How many leads do you need to hit your sales goals?"

That is one of the most common questions that I hear from marketers focused on demand generation.  I have heard it so many times that I...

February 26, 2018

The last time that I was working on a real podcast program was back in about 2005, right after my company acquired a company called Nuance – and subsequently took on their name (which was much...

February 26, 2018

If you spend more than $60,000 on a BMW, you probably have some reasonably high expectations for your customer experience with this premium brand.  A friend sent me this email that he received...

February 26, 2018

Check out my inaugural episode of the nerdCMO Marketing Minute.

February 26, 2018

I love data.  I also love free stuff.  That’s why this is one of my favorite tools.  By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your...

February 26, 2018

I first had the opportunity to work with website personalization technology back in the late 1990s when personalization was still a novel concept. After nearly 20 years, it still surprises me how...

February 26, 2018

Ashley, Ashley, Ashley…what are we going to do with you?

February 26, 2018

First of all, I’m sure that some of the readers of this post have been victim to my extremely aggressive emails about Dragon speech recognition software.  I’m going to ignore the famous advice:...

February 26, 2018

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? It turns out that there are many common objectives...

February 26, 2018

Okay, I admit it. I’m actually not asking for a friend. Let me back up just a little bit.