February 26, 2018

Meeting young professionals to provide mentoring support is one of my favorite things to do. One of their most common questions for me (if they have a proclivity toward marketing) is, “how did you...

February 25, 2018

For those of you out there who plan based on a calendar year, take note that you are now two thirds of the way through the first quarter. It's a good time to ask the following questions about your...

February 21, 2018

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? It turns out that there are many common objectives...

February 02, 2018

In the past decade, marketers have made fantastic progress in their ability to measure and optimize the demand waterfall.Sirius Decisions, a leading marketing advisory firm, has been a key thought...

January 19, 2018

In the summer of 1998, well before the birth of streaming services, NBC ran a promotional campaign called “It’s New To You”. The campaign encouraged viewers to watch the reruns of their favorite...

January 15, 2018

You don't often hit your target if you don't know where to aim. That's why the first step in developing a great marketing plan is to develop an accurate market definition along with a well-crafted...

January 08, 2018

Way back in 1987, I started my first post-college job as a sales rep for IBM in the Boston area. I was part of a new business branch and my territory was comprised of about 30 towns in Greater...