February 26, 2018

If you spend more than $60,000 on a BMW, you probably have some reasonably high expectations for your customer experience with this premium brand.  A friend sent me this email that he received...

February 26, 2018

Check out my inaugural episode of the nerdCMO Marketing Minute.

February 26, 2018

I love data.  I also love free stuff.  That’s why this is one of my favorite tools.  By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your...

February 26, 2018

I first had the opportunity to work with website personalization technology back in the late 1990s when personalization was still a novel concept. After nearly 20 years, it still surprises me how...

February 26, 2018

Ashley, Ashley, Ashley…what are we going to do with you?

February 26, 2018

First of all, I’m sure that some of the readers of this post have been victim to my extremely aggressive emails about Dragon speech recognition software.  I’m going to ignore the famous advice:...

February 26, 2018

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? It turns out that there are many common objectives...

February 26, 2018

Okay, I admit it. I’m actually not asking for a friend. Let me back up just a little bit.

February 26, 2018

Meeting young professionals to provide mentoring support is one of my favorite things to do. One of their most common questions for me (if they have a proclivity toward marketing) is, “how did you...

February 25, 2018

For those of you out there who plan based on a calendar year, take note that you are now two thirds of the way through the first quarter. It's a good time to ask the following questions about your...

February 21, 2018

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? It turns out that there are many common objectives...

February 02, 2018

In the past decade, marketers have made fantastic progress in their ability to measure and optimize the demand waterfall.Sirius Decisions, a leading marketing advisory firm, has been a key thought...