October 22, 2018

Earlier this year, I wrote down the 8 steps that I recommend marketers use to build their plans.  When I review these steps with marketers, they almost universally say. “Yup.  That’s the way to do...

October 09, 2018

From the very early days of Plannuh, we defined the products (and companies) that inspired us.  This list keeps us focused on building the right products that our users love, and find...

August 02, 2018

Simply stated, a marketing strategy is the high level approach that you plan to use to achieve your objectives. 

THE WORD STRATEGY COMES FROM THE GREEK WORD STRATĒGIA, MEANING "ART OF THE TROOP...

July 26, 2018

The marketing profession has become more technical, complex, and dynamic and your planning process needs to keep up with the times. The contemporary marketing plan should consider all the...