April 30, 2019

Marketing Attribution suffers from subjective scoring models, low-information feature sets, and measuring data at the wrong level. There is a better way.

The attraction of Marketing Attribution

...

January 08, 2019

Marketing Budget is being wasted to the tune of billions - it doesn't have to be that way

February 26, 2018

My assistant walked into my office earlier today with a FedEx delivery that had the heft of a bottle of wine.  Based on the telltale weight – and the fact that is Friday afternoon – she knew she...