October 12, 2021

The best marketing teams carry out scenario analysis to pre-plan for certain circumstances, so they can react quickly if the need arises. For example, how would you adjust the marketing plan...

September 22, 2021

Some campaigns deliver their results in a rush (e.g. events), others have a spike followed by along tail (e.g. product launches), yet others deliver consistent metrics, concomitant with...

August 11, 2021

A common struggle for marketers is the art of budget allocation - what to spend your money on in order for your marketing strategy to work. 

July 30, 2021

Plans are not meant to be defined once and rigidly adhered to for a whole year. As real results start flowing in, and the world around you changes, the most successful marketing teams create...