April 28, 2021

Part I of III: Considerations for presenting to CEOs, board members, and other senior executives

 

When I sat down to write this article, I tried to count the number of quarterly marketing results...

April 02, 2021

Despite becoming increasingly digital and data-driven, marketers still struggle more than their counterparts in other corporate functions to communicate the business impact of their work. In a...

March 11, 2021

A consistent, relative measurement of your operational marketing performance and opportunities

The two most common questions we hear when we are talking with marketers about their marketing plans...

March 05, 2021

Marketing teams that want to lead need to bring back marketing campaign management roles

If you run a web-search for “what does a campaign manager do?” most of the results are about political...

February 25, 2021

Despite becoming increasingly digital and data-driven, marketers still struggle more than their counterparts in other corporate functions to communicate the business impact of their work.  in a...