Blog:Plannuh
If we’ve learned anything over the past few years, it’s that we need to plan for the unexpected. For marketing professionals, this uncertainty increases the complexity of an already demanding job. So...
We are living in complicated times. A global pandemic, war in Ukraine, massive supply chain disruption from the pandemic and war, high inflation across the globe, a massive stock market correction,...
Alan GonsenhauserPrincipal and Founder, Demand Revenue
When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure,...
Alan GonsenhauserPrincipal and Founder, Demand Revenue
CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for...
The goal of any marketing plan is growth - but how should you measure the effectiveness of your marketing efforts? Tracking and analyzing the right marketing metrics can be key in how you quantify...
