How to Create a Marketing Plan with a Budget of $0 (Doing more with less)

For marketers who are a part a profitable organizations, budget minimization may be the least of their worries, but for most...

How to evaluate the effectiveness of your marketing plan

Any seasoned marketer knows that a marketing plan is ineffective without evaluating data. Understanding how to evaluate a Marketing Plan can...

B2B Marketing ROI

Your Guide for Measuring Marketing ROI for B2B Companies

Is your B2B organization measuring marketing ROI? For B2B businesses, measuring the bottom-line impact that marketing has is...

As CMO, the responsibility of the marketing department falls solely on your decisions and predictions. Part of your responsibility is to give your best prediction for the future performance of the...

There are two schools of thought regarding marketing approaches: top-down and bottom-up.