June 17, 2022

If we’ve learned anything over the past few years, it’s that we need to plan for the unexpected. For marketing professionals, this uncertainty increases the complexity of an already demanding job. So...

June 13, 2022

We are living in complicated times. A global pandemic, war in Ukraine, massive supply chain disruption from the pandemic and war, high inflation across the globe, a massive stock market correction,...

June 09, 2022

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required execution. How can marketers (1) ensure they don't miss their plans, and (2)...

May 26, 2022

Alan GonsenhauserPrincipal and Founder, Demand Revenue 

When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure,...

May 04, 2022

Alan GonsenhauserPrincipal and Founder, Demand Revenue 

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for...

CMO

April 27, 2022

The goal of any marketing plan is growth - but how should you measure the effectiveness of your marketing efforts? Tracking and analyzing the right marketing metrics can be key in how you quantify...