Blog:Plannuh

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    Peter Mahoney
    August 04, 2022
    Peter Mahoney
    July 26, 2022
    Peter Mahoney
    July 12, 2022
    Peter Mahoney
    June 21, 2022
    Kelsey Krapf
    June 17, 2022
    Operational Marketing Plans

    If we’ve learned anything over the past few years, it’s that we need to plan for the unexpected. For marketing professionals, this uncertainty increases the complexity of an already demanding job. So...

    Peter Mahoney
    June 14, 2022
    Peter Mahoney
    June 13, 2022
    Playbook: Operational Marketing Leadership in Challenging Times

    This playbook outlines operational marketing leadership during challenging and uncertain times

    We are living in complicated times, with many challenges. A global pandemic, the war in Ukraine, massive...

    Scott Todaro
    June 09, 2022
    The 4 and a Half Ways Marketing Plans Fail

    Failure in Marketing Happens. Here are 5 Common Ways Marketing Plans Can Fail

    Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required...

    marketing budget, marketing plan, TheNextCMO

    Peter Mahoney
    June 01, 2022
    Alan Gonsenhauser
    May 26, 2022
    Top 8 Questions to Quickly Evaluate a Fractional CMO

    Alan GonsenhauserPrincipal and Founder, Demand Revenue 

    When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure,...

    CMO, TheNextCMO

    Peter Mahoney
    May 24, 2022
    Alan Gonsenhauser
    May 04, 2022
    Top 5 B2B CMO Actions to Strengthen Marketing Relevance

    Alan GonsenhauserPrincipal and Founder, Demand Revenue 

    CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for...

    CMO