September 27, 2022

Learn How to Build Your Case for a Marketing Budget 

Despite becoming increasingly digital and data-driven, marketing professionals still struggle more than their counterparts in other corporate...

September 20, 2022

Commonly confused, here's the difference between campaigns and channels

  • Marketing channels are a way to reach a target audience, the people, organizations, and activities that make goods and...
September 06, 2022

 

What is a Marketing Funnel?

Some people call it a marketing funnel, others call it a sales funnel. So what is the difference? Simply, if you are only tracking marketing’s responsibility to...

June 17, 2022

If we’ve learned anything over the past few years, it's that we need to plan for the unexpected. This uncertainty increases the complexity of an already demanding job for marketing professionals. So...