June 17, 2022

If we’ve learned anything over the past few years, it’s that we need to plan for the unexpected. For marketing professionals, this uncertainty increases the complexity of an already demanding job. So...

June 13, 2022

This playbook outlines operational marketing leadership during challenging and uncertain times

We are living in complicated times, with many challenges. A global pandemic, the war in Ukraine, massive...

June 09, 2022

Failure in Marketing Happens. Here are 5 Common Ways Marketing Plans Can Fail

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required...

May 26, 2022

Alan GonsenhauserPrincipal and Founder, Demand Revenue 

When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure,...

May 04, 2022

Alan GonsenhauserPrincipal and Founder, Demand Revenue 

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for...

CMO