Despite becoming increasingly digital and data-driven, marketers still struggle more than their counterparts in other corporate functions to communicate the business impact of their work in a...

Data security and maintaining individual rights to privacy are increasingly important to business buyers when they consider technology purchases. The security of our customers' data, and the...

5 financial fundamentals that every marketer needs to understand

Remember that accounting training you got when you went into marketing? Probably didn’t happen, right? 😏 Even though most...

Categories of impact

Like many broad-reaching problems, the impact of ineffective marketing execution can be large and pervasive. I like to break the impact into three major categories, of...