Simply smarter marketing blog.

Most marketing budgets are losing 0.8 - 2.1% of their budget to subtle forms of waste accumulated from numerous small issues. 

I recently attended a fantastic sales kickoff event for my early stage software company. The entire event lasted about a day and our venue was a conference room at the WeWork that we use as our...

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? It turns out that there are many common objectives...

According to the 2019 Gartner CMO Spend Survey, “marketing leaders again named finance as the top organizational inhibitor of the marketing strategy.” It doesn't have to be that way.

First, there was the song “The 12 Days of Christmas.”  It was a wonderfully uplifting song, although I still have no idea what “lords leaping” and “maids milking” have to do with the holiday. ...

Business is heavily International

You might think that international business falls within the purview of large companies only. In fact, modern companies expand internationally early and...

As marketing operations teams evolve and mature, they start to take on a more holistic view of the function, fully embracing what we like to call the 4 Ps of marketing operations.

6 critical steps that shouldn’t be overlooked when developing your marketing plan.

‘Tis the season for planning and budgeting. While some marketers (like retailers) may be making their last-minute...

Today the average life expectancy of a CMO position is 3-5 years depending on the industry, the shortest lifespan of any of the members of the C-suite.  The reason for this? Too often CMOs find...

Using the Plannuh Marketing Budget Benchmark Calculator

One of your most important responsibilities as a marketing leader is building the case for the right investment level in the marketing...