September 16, 2020

For the first time, marketers can now demonstrate the true ROI of campaigns and on their entire marketing plan

September 16th, 2020 -  Boston, MA. Plannuh Inc., makers of the world’s leading...

September 10, 2020

WARNING: there is some tough love in this blog post.  

We all know that CMOs suffer the highest turnover of any executive in the C-suite. Recruiting giant Korn Ferry published the data in the...

September 03, 2020

Nothing ever goes exactly according to plan: build a plan that flexes to take advantage of opportunities and changing market conditions

August 27, 2020

A best practices framework toward building a marketing plan

August 20, 2020

Don’t half-bake your marketing plan, it’s the most important thing you will do all year

August 18, 2020

The new marketing plan functionality helps marketers easily manage goals, campaigns, projects, and content for full visibility, agility, and team collaboration

August 18, 2020 -  Boston, MA. ...

August 13, 2020

The final part of our blog series on ROI covers a worked example of our approach to measuring the real ROI of a marketing campaign, and concludes by emphasizing the importance of adopting a...