Part I of III: Considerations for presenting to CEOs, board members, and other senior executives

When I sat down to write this article, I tried to count the number of quarterly marketing results...

Despite becoming increasingly digital and data-driven, marketers still struggle more than their counterparts in other corporate functions to communicate the business impact of their work. In a...

A consistent, relative measurement of your operational marketing performance and opportunities

The two most common questions we hear when we are talking with marketers about their marketing plans...

Marketing teams that want to lead need to bring back marketing campaign management roles

If you run a web-search for “what does a campaign manager do?” most of the results are about political...

Despite becoming increasingly digital and data-driven, marketers still struggle more than their counterparts in other corporate functions to communicate the business impact of their work.  in a...