For the first time, marketers can now demonstrate the true ROI of campaigns and on their entire marketing plan

September 16th, 2020 -  Boston, MA. Plannuh Inc., makers of the world’s leading...

WARNING: there is some tough love in this blog post.  

We all know that CMOs suffer the highest turnover of any executive in the C-suite. Recruiting giant Korn Ferry published the data in the...

Nothing ever goes exactly according to plan: build a plan that flexes to take advantage of opportunities and changing market conditions

A best practices framework toward building a marketing plan

Don’t half-bake your marketing plan, it’s the most important thing you will do all year

The new marketing plan functionality helps marketers easily manage goals, campaigns, projects, and content for full visibility, agility, and team collaboration

August 18, 2020 -  Boston, MA. ...

The final part of our blog series on ROI covers a worked example of our approach to measuring the real ROI of a marketing campaign, and concludes by emphasizing the importance of adopting a...