In this episode, Peter interviews Rowan Tonkin, the CMO of Planful, about the alignment of sales and marketing. Planful, a cloud FP&A platform for continuous planning, also has a podcast called "Being Planful", and Rowan interviews Peter at the same time for his podcast.
During the podcast, we talk about:
- What causes friction between marketing and finance teams?
- Language barriers between finance and marketing
- How to achieve alignment between teams
- How marketing and finance can work together to achieve their objectives
About Rowan: https://www.linkedin.com/in/rowantonkin/
About Planful: https://planful.com/
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Submit your ideas for guests or topics to The Next CMO
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