4 self-reflections to ensure your marketing team structure and culture are aligned with your business needs and structure

Introduction

Successful marketing teams require a broad set of characteristics that make the function unlike any other in an organization. These teams require a unique blend of skill sets that...

Introduction

To run a successful marketing plan and budget, it’s important to identify and manage your team. This blog talks about the key stakeholders in the delivery of a successful plan. If you...

An expense is an expense, right? In the sense that they all hit your budget, yes. In most other respects, not really. The team dinner check, the hotel block-booking for a trade show, the rush...

We know that responsible marketing teams should not overspend. It causes P&L issues, can disrupt the marketing cadence if campaigns have to be canceled because the budget has been exhausted, and...

Remember that accounting training you got when you went into marketing? Probably didn’t happen, right? 😏 Even though most marketers don’t always get the training they need, it is important that...

With (moderate, grudging) apologies for the pun, let's ground this release in the life of a marketer and why Plannuh's new, multi-faceted filters and tagging can help them so much. One of the...

Most marketing budgets are losing 0.8 - 2.1% of their budget to subtle forms of waste accumulated from numerous small issues. 

According to the 2019 Gartner CMO Spend Survey, “marketing leaders again named finance as the top organizational inhibitor of the marketing strategy.” It doesn't have to be that way.

Business is heavily International

You might think that international business falls within the purview of large companies only. In fact, modern companies expand internationally early and...

Claim back wasted budget with Automated Expense Reconciliation 

CMO’s self-report an average of >25% budget waste. A huge contributor to this lost money is stale, inaccurate, and inconsistent data...

Plannuh's new expenses tab is an intuitive, efficient and intelligent way to manage your expenses. We designed it to give you the speed and familiarity of spreadsheets, but to provide much more...