Most marketing budgets are losing 0.8 - 2.1% of their budget to subtle forms of waste accumulated from numerous small issues. 

According to the 2019 Gartner CMO Spend Survey, “marketing leaders again named finance as the top organizational inhibitor of the marketing strategy.” It doesn't have to be that way.

Business is heavily International

You might think that international business falls within the purview of large companies only. In fact, modern companies expand internationally early and...

Claim back wasted budget with Automated Expense Reconciliation 

CMO’s self-report an average of >25% budget waste. A huge contributor to this lost money is stale, inaccurate, and inconsistent data...

Plannuh's new expenses tab is an intuitive, efficient and intelligent way to manage your expenses. We designed it to give you the speed and familiarity of spreadsheets, but to provide much more...

We have seen hundreds of marketing budgets at Plannuh, on hundreds of different templates. Google Sheets and Excel have many strengths. For marketing budgets though - and not to put too fine a...

If marketers can't frequently and accurately reconcile actual costs against their planned investments, they'll inevitably over or under-spend, and they will inevitably be unable to deliver their...

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required execution. How can marketers (1) ensure they don't miss their plans, and (2)...

Most B2B marketers have been asked this question at some point in their career

Spend now to benefit the future

Marketing ROI is unquestionably one of the key metrics that define success for CMO's and their teams. That makes total sense given that marketing commands the...

MarTech simultaneously makes us scientists, artists and luddites

Marketing is an uneven discipline. In some respects it is wildly sophisticated, such as the technical innovation in response to the...

What is happening in Marketing?

There is surprisingly little reliable material about what is really going on in marketing. Most analyst articles are based on interviews with CMO's, asking what...