Simply smarter marketing blog.

If marketers can't frequently and accurately reconcile actual costs against their planned investments, they'll inevitably over or under-spend, and they will inevitably be unable to deliver their...

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required execution. How can marketers (1) ensure they don't miss their plans, and (2)...

Most B2B marketers have been asked this question at some point in their career

Spend now to benefit the future

Marketing ROI is unquestionably one of the key metrics that define success for CMO's and their teams. That makes total sense given that marketing commands the...

MarTech simultaneously makes us scientists, artists and luddites

Marketing is an uneven discipline. In some respects it is wildly sophisticated, such as the technical innovation in response to the...

What is happening in Marketing?

There is surprisingly little reliable material about what is really going on in marketing. Most analyst articles are based on interviews with CMO's, asking what...

Marketing Attribution suffers from subjective scoring models, low-information feature sets, and measuring data at the wrong level. There is a better way.

The attraction of Marketing Attribution

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Marketing Budget is being wasted to the tune of billions - it doesn't have to be that way

Recently, I had lunch with a friend who is one of the best and most successful (as a leader and in terms of exits) technical execs you could meet. We were discussing some of our recent...