Marketing ROI is unquestionably one of the key metrics that define success for CMO's and their teams. That makes total sense given that marketing commands the...
There is surprisingly little reliable material about what is really going on in marketing. Most analyst articles are based on interviews with CMO's, asking what...
Marketing Attribution suffers from subjective scoring models, low-information feature sets, and measuring data at the wrong level. There is a better way.
Recently, I had lunch with a friend who is one of the best and most successful (as a leader and in terms of exits) technical execs you could meet. We were discussing some of our recent...
