Blog:Plannuh
Some campaigns deliver their results in a rush (e.g. events), others have a spike followed by along tail (e.g. product launches), yet others deliver consistent metrics, concomitant with...
Plans are not meant to be defined once and rigidly adhered to for a whole year. As real results start flowing in, and the world around you changes, the most successful marketing teams create...
The best way to report the value of marketing is through financial metrics that make sense to counterparts outside the marketing function. If you have structured your campaigns appropriately...
Depending on your team and budget size, it may make sense to cascade budget ownershipto individuals in your team, giving them authority to spend in the domains for which they have...
People outside marketing often mistakenly think the entire marketing budget is allocated toward campaigns. There is normally significant non-campaign investment in things like travel,...
The two most common questions we hear when we are talking with marketers about their marketing plans and...
Marketing campaign management is the process of planning, tracking, and analyzing marketing campaigns. In the modern age of...
Data security and maintaining individual rights to privacy are increasingly important to business buyers when they consider technology purchases. The security of our customers' data, and the privacy...
Remember that accounting training you got when you went into marketing? Probably didn’t happen, right? 😏 Even though most marketers...
To run a successful marketing plan and budget, it’s important to identify and manage your team. This chapter talks about the key stakeholders in the delivery of a successful plan. If you...
In this chapter of the book, we discuss some of the challenges to attaining useful measures of Marketing ROI (MROI) and introduce some concepts to overcome the traditional challenges to ROI...
