Blog:Plannuh
The final part of our blog series on ROI covers a worked example of our approach to measuring the real ROI of a marketing campaign, and concludes by emphasizing the importance of adopting a...
In our earlier blog post, we introduced the five steps toward measuring ROI in an effective and repeatable way. This article addresses the first two of our 5: first-order ROI calculations, and...
In part one of this blog series, we discuss some of the challenges to attaining useful measures of Marketing ROI (MROI) and introduce some concepts to overcome the traditional challenges to measuring...
To run a successful marketing plan and budget, it’s important to identify and manage your team. This blog talks about the key marketing stakeholders in...
Most marketing budgets are losing 0.8 - 2.1% of their budget to subtle forms of waste accumulated from numerous small issues.
According to the 2019 Gartner CMO Spend Survey, “marketing leaders again named finance as the top organizational inhibitor of the marketing strategy.” It doesn't have to be that way.
ROI is unquestionably one of the key marketing metrics that define success for CMO's and their teams. That makes total sense given that marketing commands the largest...
Marketing is an uneven discipline. In some respects, it is wildly sophisticated, such as the technical innovation in response to the...
The...
