Blog:Plannuh
In part one of this blog series, we discuss some of the challenges to attaining useful measures of Marketing ROI (MROI), and introduce some concepts to overcome the traditional challenges to ROI...
4 self-reflections to ensure your marketing team structure and culture are aligned with your business needs and structure
Successful marketing teams require a broad set of characteristics that make the function unlike any other in an organization. These teams require a unique blend of skill sets that...
To run a successful marketing plan and budget, it’s important to identify and manage your team. This blog talks about the key stakeholders in the delivery of a successful plan. If you...
An expense is an expense, right? In the sense that they all hit your budget, yes. In most other respects, not really. The team dinner check, the hotel block-booking for a trade show, the rush...
We know that responsible marketing teams should not overspend. It causes P&L issues, can disrupt the marketing cadence if campaigns have to be canceled because the budget has been exhausted, and...
Remember that accounting training you got when you went into marketing? Probably didn’t happen, right? 😏 Even though most marketers don’t always get the training they need, it is important that...
Most marketing budgets are losing 0.8 - 2.1% of their budget to subtle forms of waste accumulated from numerous small issues.
According to the 2019 Gartner CMO Spend Survey, “marketing leaders again named finance as the top organizational inhibitor of the marketing strategy.” It doesn't have to be that way.
CMO’s self-report an average of >25% budget waste. A huge contributor to this lost money is stale, inaccurate, and inconsistent data...
We have seen hundreds of marketing budgets at Plannuh, on hundreds of different templates. Google Sheets and Excel have many strengths. For marketing budgets though - and not to put too fine a...
