The Next CMO blog

There are two schools of thought regarding marketing approaches: top-down and bottom-up. 

Marketing operations are a crucial part of your company. They can make or break your sales, marketing campaigns, and overall financial success. With the delicate process of keeping the company...

For marketers operating on a tight budget, optimizing your spend is one of the best ways to improve performance while making the most of your marketing dollars. 

The goal of any marketing plan is growth - but how should you measure the effectiveness of your marketing efforts? Tracking and analyzing the right marketing metrics can be key in quantifying...