November 13, 2019

6 critical steps that shouldn’t be overlooked when developing your marketing plan.

‘Tis the season for planning and budgeting. While some marketers (like retailers) may be making their last-minute...

October 30, 2019

Using the Plannuh Marketing Budget Benchmark Calculator

One of your most important responsibilities as a marketing leader is building the case for the right investment level in the marketing...

September 19, 2019

I’m not sure what it says about me, but I am really excited about this new expenses tab in Plannuh. I know, I probably need a hobby.

August 13, 2019

Evolving your brand is one of the most important responsibilities for a CMO.

July 26, 2019

We all had that friend in college who could walk into a bar and secure a phone number from an attractive stranger within 5 minutes. Back in the late 1980s (picture all the hairspray), I had a...

July 08, 2019

Optimizing the lead funnel alone is a huge missed opportunity.

 
Back in 2012, I was the CMO of a public company ( Nuance Communications) and one of my initiatives was to implement a set of...
May 22, 2019

From time to time as a marketing leader, you need to make adjustments to your budget. Sometimes you are dealt a budget cut that you need to absorb, other times you just want to fund an additional...

April 16, 2019

Another amazing meetup for TheNextCMO is now in the record books! This last meeting, once again hosted in the beautiful Drift offices, featured a conversation with Jay Gaines, CMO and Research...

March 10, 2019

After reviewing hundreds of marketing budgets, I have identified 2 common Excel mistakes that have generated millions of dollars of under-estimated marketing expenses.