October 31, 2018

We’re thrilled to announce that Glasswing Ventures has closed an investment in Plannuh as part of their early stage investment program for high potential companies with outstanding teams.

October 22, 2018

Earlier this year, I wrote down the 8 steps that I recommend marketers use to build their plans.  When I review these steps with marketers, they almost universally say. “Yup.  That’s the way to do...

October 09, 2018

From the very early days of Plannuh, we defined the products (and companies) that inspired us.  This list keeps us focused on building the right products that our users love, and find...

August 02, 2018

Simply stated, a marketing strategy is the high level approach that you plan to use to achieve your objectives. 

THE WORD STRATEGY COMES FROM THE GREEK WORD STRATĒGIA, MEANING "ART OF THE TROOP...

July 26, 2018

The marketing profession has become more technical, complex, and dynamic and your planning process needs to keep up with the times. The contemporary marketing plan should consider all the...

July 18, 2018

To some, this may seem like an obvious question, but there seems to be a lot of confusion about these important marketing planning concepts.  See the illustration below for a reenactment of a...

March 13, 2018

Developing a strong marketing budget that is aligned with your business goals is one of the most critical initiatives for any marketer. You need to approach your marketing budget like an investor....

February 26, 2018

My assistant walked into my office earlier today with a FedEx delivery that had the heft of a bottle of wine.  Based on the telltale weight – and the fact that is Friday afternoon – she knew she...

February 26, 2018

"How many leads do you need to hit your sales goals?"

That is one of the most common questions that I hear from marketers focused on demand generation.  I have heard it so many times that I...

February 26, 2018

The last time that I was working on a real podcast program was back in about 2005, right after my company acquired a company called Nuance – and subsequently took on their name (which was much...

February 26, 2018

If you spend more than $60,000 on a BMW, you probably have some reasonably high expectations for your customer experience with this premium brand.  A friend sent me this email that he received...

February 26, 2018

Check out my inaugural episode of the nerdCMO Marketing Minute.