January 13, 2020

I recently attended a fantastic sales kickoff event for my early stage software company. The entire event lasted about a day and our venue was a conference room at the WeWork that we use as our...

January 04, 2020

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? It turns out that there are many common objectives...

December 03, 2019

As marketing operations teams evolve and mature, they start to take on a more holistic view of the function, fully embracing what we like to call the 4 Ps of marketing operations.

November 13, 2019

6 critical steps that shouldn’t be overlooked when developing your marketing plan.

‘Tis the season for planning and budgeting. While some marketers (like retailers) may be making their last-minute...

October 30, 2019

Using the Plannuh Marketing Budget Benchmark Calculator

One of your most important responsibilities as a marketing leader is building the case for the right investment level in the marketing...

September 19, 2019

I’m not sure what it says about me, but I am really excited about this new expenses tab in Plannuh. I know, I probably need a hobby.

August 13, 2019

Evolving your brand is one of the most important responsibilities for a CMO.

July 26, 2019

We all had that friend in college who could walk into a bar and secure a phone number from an attractive stranger within 5 minutes. Back in the late 1980s (picture all the hairspray), I had a...

July 08, 2019

Optimizing the lead funnel alone is a huge missed opportunity.

Back in 2012, I was the CMO of a public company ( Nuance Communications) and one of my initiatives was to implement a set of...