April 02, 2020

The secret formula for ensuring full strategic alignment of your marketing team and goals measurement

March 26, 2020

How to set realistic, integrated marketing goals that fully align your marketing strategy, plan and campaigns

March 19, 2020

Define marketing goals and never lose sight of them

Why do marketers need to set clear goals and stick to them

Marketing is one of the most strategic functions of a company when executed...

February 06, 2020

Seed Round Co-Led by Glasswing Ventures and Google's AI-focused Fund, Gradient Ventures, Will Be Used To Supercharge R&D and Support Customer Success

December 17, 2019

First, there was the song “The 12 Days of Christmas.”  It was a wonderfully uplifting song, although I still have no idea what “lords leaping” and “maids milking” have to do with the holiday. ...

November 05, 2019

Today the average life expectancy of a CMO position is 3-5 years depending on the industry, the shortest lifespan of any of the members of the C-suite.  The reason for this? Too often CMOs find...

October 17, 2019

Two weeks ago I had a fantastic job as the head of global marketing at Recorded Future, a rapidly growing cybersecurity company with a brilliant founder, talented executive team and an amazing...