September 20, 2022

Commonly confused, here's the difference between campaigns and channels

  • Marketing channels are a way to reach a target audience, the people, organizations, and activities that make goods and...
September 06, 2022

 

What is a Marketing Funnel?

Some people call it a marketing funnel, others call it a sales funnel. So what is the difference? Simply, if you are only tracking marketing’s responsibility to...

June 09, 2022

Failure in Marketing Happens. Here are 5 Common Ways Marketing Plans Can Fail

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required...

November 30, 2021

It is common sense that if everyone in the team knows the destination, you are more likely to get there. This becomes even more important in an agile environment, in which things continuously...

October 28, 2021

To generate an accurate ROI, you must be able to track which expenses belong to which campaign. This is not always as simple as it may seem. Digital campaign expenses encompass more than...

October 12, 2021

The best marketing teams perform scenario analysis to pre-plan certain circumstances, so they can react quickly if the need arises. For example, how would you adjust the marketing plan if you had...

May 27, 2021

If you set goals you can define what success looks like; maximize your chances of successful outcomes; baseline your performance; align the team’s activities around the most important tasks;avoid...

April 02, 2021

Despite becoming increasingly digital and data-driven, marketers still struggle more than their counterparts in other corporate functions to communicate the business impact of their work.

Measuring...

February 25, 2021

Despite becoming increasingly digital and data-driven, marketers still struggle more than their counterparts in other corporate functions to communicate the business impact of their work in a...

October 15, 2020

The true definition of a successful marketing campaign