Blog:Plannuh
Some people call it a marketing funnel, others call it a sales funnel. So what is the difference? Simply, if you are only tracking marketing’s responsibility to...
Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required...
Despite becoming increasingly digital and data-driven, marketers still struggle more than their counterparts in other corporate functions to communicate the business impact of their work.
Measuring...
It is common sense that if everyone in the team knows the destination, you are more likely to get there. This becomes even more important in an agile environment, in which things continuously...
To generate an accurate ROI, you must be able to track which expenses belong to which campaign. This is not always as simple as it may seem. Digital campaign expenses encompass more than...
The best marketing teams perform scenario analysis to pre-plan certain circumstances, so they can react quickly if the need arises. For example, how would you adjust the marketing plan if you had...
If you set goals you can define what success looks like; maximize your chances of successful outcomes; baseline your performance; align the team’s activities around the most important tasks;avoid...
Despite becoming increasingly digital and data-driven, marketers still struggle more than their counterparts in other corporate functions to communicate the business impact of their work...
