In this episode of The Next CMO podcast, I speak to Dan McGaw, the founder and CEO of McGaw dot IO, an analytics and marketing technology company.
Dan has spent 20 years as a marketing leader and one of the original growth hackers.
He was previously the head of marketing at KissMetrics and VP of Growth at Code School.
Dan has been called a living MarTech encyclopedia and he recently released a book called, build cool (stuff…), which is a blueprint to creating a marketing technology stack.
Dan and I discuss the importance of a data taxonomy for marketing, his contrarian view on the idea of a single source of truth for data, we bust some myths about attribution modeling, and even gives our listeners the opportunity to get a free copy of his book.
If you are listening at home in front of the kids, you might consider using your headphones for this one - Dan’s vocabulary is a little spicier than mine.
More about Dan McGaw here
More about McGaw.io here
More about Plannuh here
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