In this episode, we speak to Don McGuire, the CMO of Qualcomm, the $40B technology company that is enabling a world where everyone and everything can be intelligently connected. Don shares his view of the business value of brand and how he communicates the brand message for both the corporate brand, Qualcomm, and the consumer-facing brand, Snapdragon, with storytelling.
Learn more about Don McGuire
Recommend a guest for The Next CMO podcast
Produced by PodForte
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