Content marketing and optimization for SEO is an important topic for all marketers. Learn how Nikhil Aitharaju, the co-founder of Topic grew his last startup using SEO and inbound marketing and decided to build a platform to create SEO-friendly content at scale.
In our discussion , we talk about the importance of a content strategy, how to find the keywords and topics that drive conversions, the concept of "pinpoint SEO", outsourcing vs. insourcing of content creation, and the ideal content marketing organization.
- Learn more about Nikhil here: https://www.linkedin.com/in/nikhilaitharaju/
- Find out how Topic can help your brand or agency create content briefs in half the time: https://www.usetopic.com/
Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast