Simply smarter marketing blog.

Most B2B marketers have been asked this question at some point in their career

Optimizing the lead funnel alone is a huge missed opportunity.

Spend now to benefit the future

Marketing ROI is unquestionably one of the key metrics that define success for CMO's and their teams. That makes total sense given that marketing commands the...

Our CEO, Peter Mahoney recently went on Drift Insider (video coming soon) where he gave away twelve actionable tips for creating and maintaining the perfect marketing plan.

From time to time as a marketing leader, you need to make adjustments to your budget. Sometimes you are dealt a budget cut that you need to absorb, other times you just want to fund an additional...

MarTech simultaneously makes us scientists, artists and luddites

Marketing is an uneven discipline. In some respects it is wildly sophisticated, such as the technical innovation in response to the...

What is happening in Marketing?

There is surprisingly little reliable material about what is really going on in marketing. Most analyst articles are based on interviews with CMO's, asking what...

Marketing Attribution suffers from subjective scoring models, low-information feature sets, and measuring data at the wrong level. There is a better way.

The attraction of Marketing Attribution

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Another amazing meetup for TheNextCMO is now in the record books! This last meeting, once again hosted in the beautiful Drift offices, featured a conversation with Jay Gaines, CMO and Research...

There were two major themes that kept coming up in questions to Jay last week that are tied together: alignment, and goals.