Blog:Plannuh
Data security and maintaining individual rights to privacy are increasingly important to business buyers when they consider technology purchases. The security of our customers' data, and the...
Remember that accounting training you got when you went into marketing? Probably didn’t happen, right? 😏 Even though most...
Like many broad-reaching problems, the impact of ineffective marketing execution can be large and pervasive. I like to break the impact into three major categories, of...
To run a successful marketing plan and budget, it’s important to identify and manage your team. This chapter talks about the key stakeholders in the delivery of a successful plan. If...
In this chapter of the book, we discuss some of the challenges to attaining useful measures of Marketing ROI (MROI), and introduce some concepts to overcome the traditional challenges to ROI...
In our book, The Next CMO, I wrote about the New Marketing ROI (MROI). In this blog, I update the approach by drawing out two concepts that help put the New MROI into practice. I also...