November 30, 2021

It is common sense that if everyone in the team knows the destination, you are more likely to get there. This becomes even more important in an agile environment, in which things continuously...

October 28, 2021

To generate an accurate ROI, you must be able to track which expenses belong to which campaign. This is not always as simple as it may seem. Digital campaign expenses encompass more...

October 12, 2021

The best marketing teams carry out scenario analysis to pre-plan for certain circumstances, so they can react quickly if the need arises. For example, how would you adjust the marketing plan...

September 22, 2021

Some campaigns deliver their results in a rush (e.g. events), others have a spike followed by along tail (e.g. product launches), yet others deliver consistent metrics, concomitant with...