May 04, 2022

Alan GonsenhauserPrincipal and Founder, Demand Revenue 

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for...

CMO

April 27, 2022

The goal of any marketing plan is growth - but how should you measure the effectiveness of your marketing efforts? Tracking and analyzing the right marketing metrics can be key in how you quantify...