As marketing operations teams evolve and mature, they start to take on a more holistic view of the function, fully embracing what we like to call the 4 Ps of marketing operations.

6 critical steps that shouldn’t be overlooked when developing your marketing plan.

‘Tis the season for planning and budgeting. While some marketers (like retailers) may be making their last-minute...

Today the average life expectancy of a CMO position is 3-5 years depending on the industry, the shortest lifespan of any of the members of the C-suite.  The reason for this? Too often CMOs find...

Using the Plannuh Marketing Budget Benchmark Calculator

One of your most important responsibilities as a marketing leader is building the case for the right investment level in the marketing...

Claim back wasted budget with Automated Expense Reconciliation 

CMO’s self-report an average of >25% budget waste. A huge contributor to this lost money is stale, inaccurate, and inconsistent data...

Two weeks ago I had a fantastic job as the head of global marketing at Recorded Future, a rapidly growing cybersecurity company with a brilliant founder, talented executive team and an amazing...

I’m not sure what it says about me, but I am really excited about this new expenses tab in Plannuh. I know, I probably need a hobby.

Plannuh's new expenses tab is an intuitive, efficient and intelligent way to manage your expenses. We designed it to give you the speed and familiarity of spreadsheets, but to provide much more...

We have seen hundreds of marketing budgets at Plannuh, on hundreds of different templates. Google Sheets and Excel have many strengths. For marketing budgets though - and not to put too fine a...

Photo by Tachina Lee on Unsplash

If marketers can't frequently and accurately reconcile actual costs against their planned investments, they'll inevitably over or under-spend, and they will inevitably be unable to deliver their...

Evolving your brand is one of the most important responsibilities for a CMO.