December 03, 2019

As marketing operations teams evolve and mature, they start to take on a more holistic view of the function, fully embracing what we like to call the 4 Ps of marketing operations.

November 13, 2019

6 critical steps that shouldn’t be overlooked when developing your marketing plan.

‘Tis the season for planning and budgeting. While some marketers (like retailers) may be making their last-minute...

November 05, 2019

Today the average life expectancy of a CMO position is 3-5 years depending on the industry, the shortest lifespan of any of the members of the C-suite.  The reason for this? Too often CMOs find...

October 30, 2019

Using the Plannuh Marketing Budget Benchmark Calculator

One of your most important responsibilities as a marketing leader is building the case for the right investment level in the marketing...

October 17, 2019

Claim back wasted budget with Automated Expense Reconciliation 

CMO’s self-report an average of >25% budget waste. A huge contributor to this lost money is stale, inaccurate, and inconsistent data...

October 17, 2019

Two weeks ago I had a fantastic job as the head of global marketing at Recorded Future, a rapidly growing cybersecurity company with a brilliant founder, talented executive team and an amazing...

September 19, 2019

I’m not sure what it says about me, but I am really excited about this new expenses tab in Plannuh. I know, I probably need a hobby.

September 19, 2019

Plannuh's new expenses tab is an intuitive, efficient and intelligent way to manage your expenses. We designed it to give you the speed and familiarity of spreadsheets, but to provide much more...

August 26, 2019

We have seen hundreds of marketing budgets at Plannuh, on hundreds of different templates. Google Sheets and Excel have many strengths. For marketing budgets though - and not to put too fine a...

August 13, 2019
If marketers can't frequently and accurately reconcile actual costs against their planned investments, they'll inevitably over or under-spend, and they will inevitably be unable to deliver their...
August 13, 2019

Evolving your brand is one of the most important responsibilities for a CMO.