If you set goals you can define what success looks like; maximize your chances of successful outcomes; baseline your performance; align the team’s activities around the most important tasks;  ...

Part I of III: Considerations for presenting to CEOs, board members, and other senior executives

When I sat down to write this article, I tried to count the number of quarterly marketing results...

Despite becoming increasingly digital and data-driven, marketers still struggle more than their counterparts in other corporate functions to communicate the business impact of their work. In a...