August 26, 2019

We have seen hundreds of marketing budgets at Plannuh, on hundreds of different templates. Google Sheets and Excel have many strengths. For marketing budgets though - and not to put too fine a...

August 13, 2019
If marketers can't frequently and accurately reconcile actual costs against their planned investments, they'll inevitably over or under-spend, and they will inevitably be unable to deliver their...
August 13, 2019

Evolving your brand is one of the most important responsibilities for a CMO.

July 26, 2019

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required execution. How can marketers (1) ensure they don't miss their plans, and (2)...

July 26, 2019

We all had that friend in college who could walk into a bar and secure a phone number from an attractive stranger within 5 minutes. Back in the late 1980s (picture all the hairspray), I had a...

July 08, 2019

Most B2B marketers have been asked this question at some point in their career

July 08, 2019

Optimizing the lead funnel alone is a huge missed opportunity.

 
Back in 2012, I was the CMO of a public company ( Nuance Communications) and one of my initiatives was to implement a set of...
June 21, 2019

Spend now to benefit the future

Marketing ROI is unquestionably one of the key metrics that define success for CMO's and their teams. That makes total sense given that marketing commands the...

June 03, 2019

Our CEO, Peter Mahoney recently went on Drift Insider (video coming soon) where he gave away twelve actionable tips for creating and maintaining the perfect marketing plan.