The Next CMO blog

As CMO, the responsibility of the marketing department falls solely on your decisions and predictions. Part of your responsibility is to give your best prediction for the future performance of the...

There are two schools of thought regarding marketing approaches: top-down and bottom-up. 

What Your Organization Should Do to Provide Young Marketers With a Positive Experience and Become Successful In Their Roles

Marketing operations are a crucial part of your company. They can make or break your sales, marketing campaigns, and overall financial success. With the delicate process of keeping the company...

For marketers operating on a tight budget, optimizing your spend is one of the best ways to improve performance while making the most of your marketing dollars.