4 self-reflections to ensure your marketing team structure and culture are aligned with your business needs and structure

Introduction

Successful marketing teams require a broad set of characteristics that make the function unlike any other in an organization. These teams require a unique blend of skill sets that...

Introduction

To run a successful marketing plan and budget, it’s important to identify and manage your team. This blog talks about the key stakeholders in the delivery of a successful plan. If you...

Spoiler alert...it’s big

In my recent blog post about the problem in marketing leadership, I discussed the fact that marketing executives were not effectively delivering on their core...

An expense is an expense, right? In the sense that they all hit your budget, yes. In most other respects, not really. The team dinner check, the hotel block-booking for a trade show, the rush...

The new Plannuh Automation package reduces manual processes associated with marketing budget and expense management to optimize team efficiency and accuracy

BOSTON, April 22, 2020 -- Plannuh Inc.,...

We know that responsible marketing teams should not overspend. It causes P&L issues, can disrupt the marketing cadence if campaigns have to be canceled because the budget has been exhausted, and...

Remember that accounting training you got when you went into marketing? Probably didn’t happen, right? 😏 Even though most marketers don’t always get the training they need, it is important that...