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    Peter Mahoney
    October 04, 2022
    Peter Mahoney
    September 27, 2022
    Creating a Marketing Budget That Can Be Justified

    Learn How to Build Your Case for a Marketing Budget 

    Despite becoming increasingly digital and data-driven, marketing professionals still struggle more than their counterparts in other corporate...

    marketing budget

    Peter Mahoney
    September 27, 2022
    Peter Mahoney
    September 20, 2022
    Scott Todaro
    September 20, 2022
    The Difference Between a Campaign and a Channel

    Commonly confused, here's the difference between campaigns and channels

    • Marketing channels are a way to reach a target audience, the people, organizations, and activities that make goods and...

    marketing plan, goals

    Scott Todaro
    September 06, 2022
    How to Calculate Your Marketing Funnel Metrics & Budget

     

    What is a Marketing Funnel?

    Some people call it a marketing funnel, others call it a sales funnel. So what is the difference? Simply, if you are only tracking marketing’s responsibility to...

    Peter Mahoney
    September 06, 2022
    Peter Mahoney
    August 04, 2022
    Peter Mahoney
    July 26, 2022
    Peter Mahoney
    July 12, 2022
    Peter Mahoney
    June 21, 2022
    Kelsey Krapf
    June 17, 2022
    Operational Marketing Plans

    If we’ve learned anything over the past few years, it's that we need to plan for the unexpected. This uncertainty increases the complexity of an already demanding job for marketing professionals. So...