Simply smarter marketing blog.

What is happening in Marketing?

There is surprisingly little reliable material about what is really going on in marketing. Most analyst articles are based on interviews with CMO's, asking what...

Marketing Attribution suffers from subjective scoring models, low-information feature sets, and measuring data at the wrong level. There is a better way.

The attraction of Marketing Attribution

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Another amazing meetup for TheNextCMO is now in the record books! This last meeting, once again hosted in the beautiful Drift offices, featured a conversation with Jay Gaines, CMO and Research...

There were two major themes that kept coming up in questions to Jay last week that are tied together: alignment, and goals.

After reviewing hundreds of marketing budgets, I have identified 2 common Excel mistakes that have generated millions of dollars of under-estimated marketing expenses.

Marketing Budget is being wasted to the tune of billions - it doesn't have to be that way

We just added a few cool new features to Plannuh and I wanted to share them with you.  You can see all these features in action in the short video below.

Did you ever have that sinking feeling that something was off in your marketing plan? If you are like me, that has happened a lot. Sometimes when I have that feeling, I find someone I trust and...

In this episode, Plannuh CEO Peter Mahoney and Scott Todaro, CMO of Recorded Future and a Marketing Professor at the University of Massachusetts Amherst sit down and chat about building marketing...

In this inaugural episode of Smarter Marketing by Plannuh, CEO Peter Mahoney and CTO Dan Faulkner sit down to talk about what Plannuh is and why Peter created it.

In the past few years, as I have been thinking more deeply about the process of building marketing plans and budgets (which ultimately led me to realize that I needed to build Plannuh), I have had...