The Next CMO blog

If we’ve learned anything over the past few years, it's that we need to plan for the unexpected. This uncertainty increases the complexity of an already demanding job for marketing professionals. So...

This playbook outlines operational marketing leadership during challenging and uncertain times

We are living in complicated times, with many challenges. A global pandemic, the war in Ukraine, massive...

Failure in Marketing Happens. Here are 5 Common Ways Marketing Plans Can Fail

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required...