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D'Marco Saunders
October 11, 2022
Why Brand Awareness Metrics are Important

Impressions to Conversions: Why Brand Awareness Metrics Matter

TheNextCMO, marketing leadership

Peter Mahoney
October 04, 2022
Peter Mahoney
September 27, 2022
Creating a Marketing Budget That Can Be Justified

Learn How to Build Your Case for a Marketing Budget 

Despite becoming increasingly digital and data-driven, marketing professionals still struggle more than their counterparts in other corporate...

marketing budget

Peter Mahoney
September 27, 2022
Peter Mahoney
September 20, 2022
Scott Todaro
September 20, 2022
The Difference Between a Campaign and a Channel

Commonly confused, here's the difference between campaigns and channels

  • Marketing channels are a way to reach a target audience, the people, organizations, and activities that make goods and...

marketing plan, goals

Scott Todaro
September 06, 2022
How to Calculate Your Marketing Funnel Metrics & Budget

 

What is a Marketing Funnel?

Some people call it a marketing funnel, others call it a sales funnel. So what is the difference? Simply, if you are only tracking marketing’s responsibility to...

Peter Mahoney
September 06, 2022
Peter Mahoney
August 04, 2022
Peter Mahoney
July 26, 2022
Peter Mahoney
July 12, 2022
Peter Mahoney
June 21, 2022