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    Dan Faulkner
    October 21, 2020
    Implementing the new marketing ROI

    Introduction

    In our book, The Next CMO, I wrote about the New Marketing ROI (MROI). In this blog, I update the approach by drawing out two concepts that help put the New MROI into practice. I also...

    CMO, TheNextCMO, marketing attribution, ROI

    Peter Mahoney
    October 15, 2020
    Scott Todaro
    October 15, 2020
    Ch 7: Redefining Marketing Campaigns

    The true definition of a successful marketing campaign

    marketing plan, goals, campaign

    Peter Mahoney
    October 13, 2020
    Peter Mahoney
    October 08, 2020
    Scott Todaro
    October 08, 2020
    Scott Todaro
    October 01, 2020
    Scott Todaro
    September 29, 2020
    Seasoned Marketing Experts Release Insightful New Book 'The Next CMO' to Support a New Generation of Marketing Leaders

    Authors and industry leaders Peter Mahoney, Scott Todaro and Dan Faulkner share their combined 70 years marketing experience to provide the practical framework needed to deliver operational...

    TheNextCMO, book

    Peter Mahoney
    September 24, 2020
    Peter Mahoney
    September 24, 2020
    5 Elements of Operational Marketing Excellence

    In a recent blog post, we discussed the impact of ineffective marketing leadership execution. But if the impact of ineffective marketing leadership execution is so high, why don't more people try...

    Peter Mahoney
    September 19, 2020
    Peter Mahoney
    September 16, 2020
    A CMO’s Metrics Framework for Winning Marketing Plans

    If you have read any of my past articles, you probably know that I am a bit of a zealot when it comes to goal-driven marketing planning. And I am not alone. I have met many smart and successful...