Blog:Plannuh
In our book, The Next CMO, I wrote about the New Marketing ROI (MROI). In this blog, I update the approach by drawing out two concepts that help put the New MROI into practice. I also...
In a recent blog post, we discussed the impact of ineffective marketing leadership execution. But if the impact of ineffective marketing leadership execution is so high, why don't more people try...
If you have read any of my past articles, you probably know that I am a bit of a zealot when it comes to goal-driven marketing planning. And I am not alone. I have met many smart and successful...