October 11, 2022

Impressions to Conversions: Why Brand Awareness Metrics Matter

September 27, 2022

Learn How to Build Your Case for a Marketing Budget 

Despite becoming increasingly digital and data-driven, marketing professionals still struggle more than their counterparts in other corporate...

September 20, 2022

Commonly confused, here's the difference between campaigns and channels

  • Marketing channels are a way to reach a target audience, the people, organizations, and activities that make goods and...
September 06, 2022


What is a Marketing Funnel?

Some people call it a marketing funnel, others call it a sales funnel. So what is the difference? Simply, if you are only tracking marketing’s responsibility to...