Blog:Plannuh
To generate an accurate ROI, you must be able to track which expenses belong to which campaign. This is not always as simple as it may seem. Digital campaign expenses encompass more than...
The best marketing teams carry out scenario analysis to pre-plan for certain circumstances, so they can react quickly if the need arises. For example, how would you adjust the marketing plan if...
Some campaigns deliver their results in a rush (e.g. events), others have a spike followed by along tail (e.g. product launches), yet others deliver consistent metrics, concomitant with...
