August 02, 2018

Simply stated, a marketing strategy is the high level approach that you plan to use to achieve your objectives. 

THE WORD STRATEGY COMES FROM THE GREEK WORD STRATĒGIA, MEANING "ART OF THE TROOP...

July 26, 2018

The marketing profession has become more technical, complex, and dynamic and your planning process needs to keep up with the times. The contemporary marketing plan should consider all the...

July 18, 2018

To some, this may seem like an obvious question, but there seems to be a lot of confusion about these important marketing planning concepts.  See the illustration below for a reenactment of a...

March 13, 2018

Developing a strong marketing budget that is aligned with your business goals is one of the most critical initiatives for any marketer. You need to approach your marketing budget like an investor....

February 26, 2018

My assistant walked into my office earlier today with a FedEx delivery that had the heft of a bottle of wine.  Based on the telltale weight – and the fact that is Friday afternoon – she knew she...

February 26, 2018

"How many leads do you need to hit your sales goals?"

That is one of the most common questions that I hear from marketers focused on demand generation.  I have heard it so many times that I...

February 26, 2018

The last time that I was working on a real podcast program was back in about 2005, right after my company acquired a company called Nuance – and subsequently took on their name (which was much...

February 26, 2018

If you spend more than $60,000 on a BMW, you probably have some reasonably high expectations for your customer experience with this premium brand.  A friend sent me this email that he received...

February 26, 2018

Check out my inaugural episode of the nerdCMO Marketing Minute.

February 26, 2018

I love data.  I also love free stuff.  That’s why this is one of my favorite tools.  By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your...

February 26, 2018

I first had the opportunity to work with website personalization technology back in the late 1990s when personalization was still a novel concept. After nearly 20 years, it still surprises me how...

February 26, 2018

Ashley, Ashley, Ashley…what are we going to do with you?