Blog:Plannuh
A common struggle for marketers is the art of budget allocation - what to spend your money on in order for your marketing strategy to work.
Having a great marketing strategy is important. Its the foundation of any business to help reach its goals. Without a comprehensive marketing strategy, organizations are set up to fail. In this blog,...
Plans are not meant to be defined once and rigidly adhered to for a whole year. As real results start flowing in, and the world around you changes, the most successful marketing teams create...
The best way to report the value of marketing is through financial metrics that make sense to counterparts outside the marketing function. If you have structured your campaigns appropriately...
Depending on your team and budget size, it may make sense to cascade budget ownershipto individuals in your team, giving them authority to spend in the domains for which they have...
People outside of marketing often mistakenly think that the entire marketing budget is allocated toward campaigns. There is normally significant non-campaign investment in things like...
