Blog:Plannuh
If we’ve learned anything over the past few years, it's that we need to plan for the unexpected. This uncertainty increases the complexity of an already demanding job for marketing professionals. So...
We are living in complicated times, with many challenges. A global pandemic, the war in Ukraine, massive...
Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required...
Alan GonsenhauserPrincipal and Founder, Demand Revenue
When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure,...
Alan GonsenhauserPrincipal and Founder, Demand Revenue
CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for...
The goal of any marketing plan is growth - but how should you measure the effectiveness of your marketing efforts? Tracking and analyzing the right marketing metrics can be key in quantifying...
