January 04, 2022

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right marketing goals? It turns out that there are many common...

December 15, 2021

Many marketing leaders focus internally when embarking on a planning process for their new fiscal year.  But if you don’t spend some time reflecting on what is happening outside the four virtual...

November 30, 2021

It is common sense that if everyone in the team knows the destination, you are more likely to get there. This becomes even more important in an agile environment, in which things continuously...

October 28, 2021

To generate an accurate ROI, you must be able to track which expenses belong to which campaign. This is not always as simple as it may seem. Digital campaign expenses encompass more than...

October 12, 2021

The best marketing teams perform scenario analysis to pre-plan certain circumstances, so they can react quickly if the need arises. For example, how would you adjust the marketing plan if you had...