Blog:Plannuh
When a marketing department operates efficiently, the execution of marketing activities will run much more smoothly. For CMOs and marketing executives, the importance of operational marketing should...
The best marketing teams perform scenario analysis to pre-plan certain circumstances, so they can react quickly if the need arises. For example, how would you adjust the marketing plan if you had...
Determining how much a company should spend on marketing is a common question that CMOs and marketing professionals face, and yet, the answer can be complex. There are so many questions that...
Some campaigns deliver their results in a rush (e.g. events), others have a spike followed by along tail (e.g. product launches), yet others deliver consistent metrics, concomitant with...
A common struggle for marketers is the art of budget allocation - what to spend your money on for your marketing strategy to work. In this blog, we review...
