Blog:Plannuh
Having a great marketing strategy is important. It's the foundation of any business to help reach its goals. Without a comprehensive marketing strategy, organizations are set up to fail. In this...
Plans are not meant to be defined once and rigidly adhered to for a whole year. As real results start flowing in, and the world around you changes, the most successful marketing teams create...
The best way to report the value of marketing is through financial metrics that make sense to counterparts outside the marketing function. If you have structured your campaigns appropriately...
Depending on your team and budget size, it may make sense to cascade budget ownershipto individuals in your team, giving them authority to spend in the domains for which they have...
People outside marketing often mistakenly think the entire marketing budget is allocated toward campaigns. There is normally significant non-campaign investment in things like travel,...
