In this episode of The Next CMO Podcast, we discuss web analytics with Chris Mercer (aka "Mercer"), the co-founder of MeasurementMarketing.io. Chris shares the steps that every marketing should follow (and the vast majority don't) to get the most out of Google Analytics, Tag Manager, and Data Studio.
Mercer also shares his theory that every web page on your site is like a sales rep with a quota, and how you should think about the goals for each page to make your reporting more coherent.
Special offer for The Next CMO listeners, you can access one of Mercer's popular courses for free at this link: measurementmarketing.io/thenextcmo
For more information on Measurement Marketing, visit their website
To learn more about Mercer, follow him on LinkedIn
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