In this episode, Kelsey and I speak to Jeff Coyle, the co-founder and chief strategy officer of MarketMuse, an AI content intelligence and strategy platform and a 20+ year veteran of the content industry. We cover a broad set of issues, including:
- Who should be on your content team?
- How do you measure value from your content?
- Dealing with content across media types and repurposing content
- How do you manage with a content team of one?
- How do live audio formats like Clubhouse fit into your content strategy?
- The impact of AI-based Tools like First Draft from MarketMuse and GPT-3
Learn about Jeff Coyle
Learn about MarketMuse
Learn about Plannuh
Submit your ideas for guests or topics to The Next CMO
And make sure you check out Plannuh at plannuh.com