July 31, 2020

If you imagine the stereotypical car salesperson, you are not likely to picture a strategic sales professional. And while my experiences buying cars in the past have largely supported the...

March 10, 2020

With (moderate, grudging) apologies for the pun, let's ground this release in the life of a marketer and why Plannuh's new, multi-faceted filters and tagging can help them so much. One of the...

February 13, 2020

My quest to improve marketing budgeting and planning

Most people who know me recognize that I am kind of a nerd when it comes to marketing budgeting, planning, and operations stuff. I have been...

January 13, 2020

I recently attended a fantastic sales kickoff event for my early stage software company. The entire event lasted about a day and our venue was a conference room at the WeWork that we use as our...

November 13, 2019

6 critical steps that shouldn’t be overlooked when developing your marketing plan.

‘Tis the season for planning and budgeting. While some marketers (like retailers) may be making their last-minute...

November 05, 2019

Today the average life expectancy of a CMO position is 3-5 years depending on the industry, the shortest lifespan of any of the members of the C-suite.  The reason for this? Too often CMOs find...

October 30, 2019

Using the Plannuh Marketing Budget Benchmark Calculator

One of your most important responsibilities as a marketing leader is building the case for the right investment level in the marketing...

August 26, 2019

We have seen hundreds of marketing budgets at Plannuh, on hundreds of different templates. Google Sheets and Excel have many strengths. For marketing budgets though - and not to put too fine a...

August 13, 2019

Evolving your brand is one of the most important responsibilities for a CMO.

July 08, 2019

Optimizing the lead funnel alone is a huge missed opportunity.

 
Back in 2012, I was the CMO of a public company ( Nuance Communications) and one of my initiatives was to implement a set of...