May 21, 2020

4 self-reflections to ensure your marketing team structure and culture are aligned with your business needs and structure

May 14, 2020

Introduction

Successful marketing teams require a broad set of characteristics that make the function unlike any other in an organization. These teams require a unique blend of skill sets that...

May 07, 2020

Introduction

To run a successful marketing plan and budget, it’s important to identify and manage your team. This blog talks about the key stakeholders in the delivery of a successful plan. If you...

April 30, 2020

Spoiler alert...it’s big

In my recent blog post about the problem in marketing leadership, I discussed the fact that marketing executives were not effectively delivering on their core...

April 24, 2020

An expense is an expense, right? In the sense that they all hit your budget, yes. In most other respects, not really. The team dinner check, the hotel block-booking for a trade show, the rush...

April 16, 2020

We know that responsible marketing teams should not overspend. It causes P&L issues, can disrupt the marketing cadence if campaigns have to be canceled because the budget has been exhausted, and...

April 09, 2020

Remember that accounting training you got when you went into marketing? Probably didn’t happen, right? 😏 Even though most marketers don’t always get the training they need, it is important that...

March 13, 2020

Like many leaders, I was searching for answers about how to deal with the cancellation of every major physical event in our marketing plan. I decided to tap into a great network called AnyExcuse,...

March 03, 2020

As the world prepares for the spread of COVID-19, marketing leaders need to develop a plan for corporate communications, employee and contractor safety, and potential changes to their marketing...

February 27, 2020

WARNING: there is some tough love in this blog post.  

We all know that CMOs suffer the highest turnover of any executive in the C-suite. Recruiting giant Korn Ferry published the data in the...

February 06, 2020

Seed Round Co-Led by Glasswing Ventures and Google's AI-focused Fund, Gradient Ventures, Will Be Used To Supercharge R&D and Support Customer Success