Simply smarter marketing blog.

"How many leads do you need to hit your sales goals?"

That is one of the most common questions that I hear from marketers focused on demand generation.  I have heard it so many times that I...

I first had the opportunity to work with website personalization technology back in the late 1990s when personalization was still a novel concept. After nearly 20 years, it still surprises me how...

First of all, I’m sure that some of the readers of this post have been victim to my extremely aggressive emails about Dragon speech recognition software.  I’m going to ignore the famous advice:...