July 26, 2019

We all had that friend in college who could walk into a bar and secure a phone number from an attractive stranger within 5 minutes. Back in the late 1980s (picture all the hairspray), I had a...

July 08, 2019

Optimizing the lead funnel alone is a huge missed opportunity.

 
Back in 2012, I was the CMO of a public company ( Nuance Communications) and one of my initiatives was to implement a set of...
February 02, 2018

In the past decade, marketers have made fantastic progress in their ability to measure and optimize the demand waterfall.Sirius Decisions, a leading marketing advisory firm, has been a key thought...