August 13, 2020

The final part of our blog series on ROI covers a worked example of our approach to measuring the real ROI of a marketing campaign, and concludes by emphasizing the importance of adopting a...

August 06, 2020

In the first two blogs in the series we discussed the importance of carefully selecting metrics that are tied to first-order ROI, and the importance of avoiding DWDI (did we do it?) metrics. We...

July 30, 2020

In our earlier blog post, we introduced the five steps toward measuring ROI in an effective and repeatable way. This article addresses the first two of our 5: first-order ROI calculations, and...

July 23, 2020

In part one of this blog series, we discuss some of the challenges to attaining useful measures of Marketing ROI (MROI), and introduce some concepts to overcome the traditional challenges to ROI...

April 24, 2020

An expense is an expense, right? In the sense that they all hit your budget, yes. In most other respects, not really. The team dinner check, the hotel block-booking for a trade show, the rush...

April 16, 2020

We know that responsible marketing teams should not overspend. It causes P&L issues, can disrupt the marketing cadence if campaigns have to be canceled because the budget has been exhausted, and...

April 09, 2020

Remember that accounting training you got when you went into marketing? Probably didn’t happen, right? 😏 Even though most marketers don’t always get the training they need, it is important that...

March 10, 2020

With (moderate, grudging) apologies for the pun, let's ground this release in the life of a marketer and why Plannuh's new, multi-faceted filters and tagging can help them so much. One of the...

February 27, 2020

WARNING: there is some tough love in this blog post.  

We all know that CMOs suffer the highest turnover of any executive in the C-suite. Recruiting giant Korn Ferry published the data in the...

February 13, 2020

My quest to improve marketing budgeting and planning

Most people who know me recognize that I am kind of a nerd when it comes to marketing budgeting, planning, and operations stuff. I have been...

February 06, 2020

Seed Round Co-Led by Glasswing Ventures and Google's AI-focused Fund, Gradient Ventures, Will Be Used To Supercharge R&D and Support Customer Success

January 13, 2020

Most marketing budgets are losing 0.8 - 2.1% of their budget to subtle forms of waste accumulated from numerous small issues.