The secret formula for ensuring full strategic alignment of your marketing team and goals measurement

How to set realistic, integrated marketing goals that fully align your marketing strategy, plan and campaigns

Define marketing goals and never lose sight of them

Why do marketers need to set clear goals and stick to them

Marketing is one of the most strategic functions of a company when executed...

Like many leaders, I was searching for answers about how to deal with the cancellation of every major physical event in our marketing plan. I decided to tap into a great network called AnyExcuse,...

With (moderate, grudging) apologies for the pun, let's ground this release in the life of a marketer and why Plannuh's new, multi-faceted filters and tagging can help them so much. One of the...

As the world prepares for the spread of COVID-19, marketing leaders need to develop a plan for corporate communications, employee and contractor safety, and potential changes to their marketing...

Seed Round Co-Led by Glasswing Ventures and Google's AI-focused Fund, Gradient Ventures, Will Be Used To Supercharge R&D and Support Customer Success

Most marketing budgets are losing 0.8 - 2.1% of their budget to subtle forms of waste accumulated from numerous small issues. 

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? It turns out that there are many common objectives...

First, there was the song “The 12 Days of Christmas.”  It was a wonderfully uplifting song, although I still have no idea what “lords leaping” and “maids milking” have to do with the holiday. ...

Today the average life expectancy of a CMO position is 3-5 years depending on the industry, the shortest lifespan of any of the members of the C-suite.  The reason for this? Too often CMOs find...

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