How to evaluate the effectiveness of your marketing plan

Any seasoned marketer knows that a marketing plan is ineffective without evaluating data. Understanding how to evaluate a Marketing Plan can...

Commonly confused, here's the difference between campaigns and channels

• Marketing channels are a way to reach a target audience, the people, organizations, and activities that make goods and...

Failure in Marketing Happens. Here are 5 Common Ways Marketing Plans Can Fail

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required...

Great marketing plans are built on a foundation of goals representing your most pressing business needs. But how do you define the right marketing goals? It turns out that there are many common...

Determining how much a company should spend on marketing is a common question that CMOs and marketing professionals face, and yet, the answer can be complex. There are so many questions that...

Having a great marketing strategy is important. It's the foundation of any business to help reach its goals. Without a comprehensive marketing strategy, organizations are set up to fail. In this...

It is important to organize your activities into thematic campaigns with defined audiences, messages, and offers. This will help implement those campaigns over the right mix of channels. A...

A consistent, relative measurement of your operational marketing performance and opportunities

The two most common questions we hear when we are talking with marketers about their marketing plans and...

Introduction

To run a successful marketing plan and budget, it’s important to identify and manage your team. This chapter talks about the key stakeholders in the delivery of a successful plan. If you...

The true definition of a successful marketing campaign