Performance Marketing is a form of marketing that brings measurable results, only paying when a specific result occurs. 

How to evaluate the effectiveness of your marketing plan

Any seasoned marketer knows that a marketing plan is ineffective without evaluating data. Understanding how to evaluate a Marketing Plan can...

Commonly confused, here's the difference between campaigns and channels

• Marketing channels are a way to reach a target audience, the people, organizations, and activities that make goods and...

Failure in Marketing Happens. Here are 5 Common Ways Marketing Plans Can Fail

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required...

Great marketing plans are built on a foundation of goals representing your most pressing business needs. But how do you define the right marketing goals? It turns out that there are many common...

Determining how much a company should spend on marketing is a common question that CMOs and marketing professionals face, and yet, the answer can be complex. There are so many questions that...

Having a great marketing strategy is important. It's the foundation of any business to help reach its goals. Without a comprehensive marketing strategy, organizations are set up to fail. In this...

A consistent, relative measurement of your operational marketing performance and opportunities

The two most common questions we hear when we are talking with marketers about their marketing plans and...

Introduction

To run a successful marketing plan and budget, it’s important to identify and manage your team. This chapter talks about the key stakeholders in the delivery of a successful plan. If you...

The true definition of a successful marketing campaign

Nothing ever goes exactly according to plan: build an agile marketing plan that flexes to take advantage of opportunities and changing market conditions