Simply smarter marketing blog.

Today the average life expectancy of a CMO position is 3-5 years depending on the industry, the shortest lifespan of any of the members of the C-suite.  The reason for this? Too often CMOs find...

Photo by Tachina Lee on Unsplash

If marketers can't frequently and accurately reconcile actual costs against their planned investments, they'll inevitably over or under-spend, and they will inevitably be unable to deliver their...

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required execution. How can marketers (1) ensure they don't miss their plans, and (2)...

Marketing Attribution suffers from subjective scoring models, low-information feature sets, and measuring data at the wrong level. There is a better way.

The attraction of Marketing Attribution

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Marketing Budget is being wasted to the tune of billions - it doesn't have to be that way

Did you ever have that sinking feeling that something was off in your marketing plan? If you are like me, that has happened a lot. Sometimes when I have that feeling, I find someone I trust and...

In the past few years, as I have been thinking more deeply about the process of building marketing plans and budgets (which ultimately led me to realize that I needed to build Plannuh), I have had...

Earlier this year, I wrote down the 8 steps that I recommend marketers use to build their plans.  When I review these steps with marketers, they almost universally say. “Yup.  That’s the way to do...

Simply stated, a marketing strategy is the high level approach that you plan to use to achieve your objectives. 

THE WORD STRATEGY COMES FROM THE GREEK WORD STRATĒGIA, MEANING "ART OF THE TROOP...

The marketing profession has become more technical, complex, and dynamic and your planning process needs to keep up with the times. The contemporary marketing plan should consider all the...