It is important to organize your activities into thematic campaigns with defined audiences, messages, and offers. This will help implement those campaigns over the right mix of channels. A...

A consistent, relative measurement of your operational marketing performance and opportunities

The two most common questions we hear when we are talking with marketers about their marketing plans...

Introduction

To run a successful marketing plan and budget, it’s important to identify and manage your team. This chapter talks about the key stakeholders in the delivery of a successful plan. If...

The true definition of a successful marketing campaign

Nothing ever goes exactly according to plan: build an agile marketing plan that flexes to take advantage of opportunities and changing market conditions

A best practices framework toward building a highly effective marketing plan

Don’t half-bake your marketing plan, it’s the most important thing you will do all year

In a recent blog post, we discussed the impact of ineffective marketing leadership execution. But if the impact of ineffective marketing leadership execution is so high, why don't more people try...

The ultimate marketing campaign template

Commonly confused, but campaigns