September 20, 2022

Commonly confused, here's the difference between campaigns and channels

  • Marketing channels are a way to reach a target audience, the people, organizations, and activities that make goods and...
June 09, 2022

Failure in Marketing Happens. Here are 5 Common Ways Marketing Plans Can Fail

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required...

January 04, 2022

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right marketing goals? It turns out that there are many common...

September 29, 2021

Determining how much a company should spend on marketing is a common question that CMOs and marketing professionals face, and yet, the answer can be complex. There are so many questions that...

August 02, 2021

Having a great marketing strategy is important. It's the foundation of any business to help reach its goals. Without a comprehensive marketing strategy, organizations are set up to fail. In this...

June 25, 2021

It is important to organize your activities into thematic campaigns with defined audiences, messages, and offers. This will help implement those campaigns over the right mix of channels. A...

March 11, 2021

A consistent, relative measurement of your operational marketing performance and opportunities

The two most common questions we hear when we are talking with marketers about their marketing plans and...

November 05, 2020

Introduction

To run a successful marketing plan and budget, it’s important to identify and manage your team. This chapter talks about the key stakeholders in the delivery of a successful plan. If you...

October 15, 2020

The true definition of a successful marketing campaign

September 03, 2020

Nothing ever goes exactly according to plan: build an agile marketing plan that flexes to take advantage of opportunities and changing market conditions