February 26, 2018

The last time that I was working on a real podcast program was back in about 2005, right after my company acquired a company called Nuance – and subsequently took on their name (which was much...

February 26, 2018

I love data.  I also love free stuff.  That’s why this is one of my favorite tools.  By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your...

February 26, 2018

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? It turns out that there are many common objectives...

February 25, 2018

For those of you out there who plan based on a calendar year, take note that you are now two thirds of the way through the first quarter. It's a good time to ask the following questions about your...

February 21, 2018

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? It turns out that there are many common objectives...