The Next CMO blog

Today the average life expectancy of a CMO position is 3-5 years depending on the industry, the shortest lifespan of any of the members of the C-suite.  The reason for this? Too often CMOs find...

If marketers can't frequently and accurately reconcile actual costs against their planned investments, they'll inevitably over or under-spend, and they will inevitably be unable to deliver their plan...

Marketing Attribution suffers from subjective scoring models, low-information feature sets, and measuring data at the wrong level. There is a better way.

The attraction of Marketing Attribution

The...

Marketing Budget is being wasted to the tune of billions - it doesn't have to be that way

The marketing profession has become more technical, complex, and dynamic and your marketing planning process needs to keep up with the times. For contemporary marketing best practices, you should...

I love data.  I also love free stuff.  That’s why this is one of my favorite tools.  By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your...