June 21, 2020

Aligning your activities with campaign goals is critical to your success, but what happens when you align to conflicting goals?

July 26, 2019

Marketing moves quickly - and it continues to accelerate. Spending has to happen quickly to keep pace with the required execution. How can marketers (1) ensure they don't miss their plans, and (2)...

April 30, 2019

Marketing Attribution suffers from subjective scoring models, low-information feature sets, and measuring data at the wrong level. There is a better way.

The attraction of Marketing Attribution


January 08, 2019

Marketing Budget is being wasted to the tune of billions - it doesn't have to be that way

February 26, 2018

My assistant walked into my office earlier today with a FedEx delivery that had the heft of a bottle of wine.  Based on the telltale weight – and the fact that is Friday afternoon – she knew she...