The Next CMO blog

Marketers should be very familiar with reporting. It's an essential part of your role and duties to show the performance of your marketing efforts. There are many approaches to marketing reporting,...

As CMO, the responsibility of the marketing department falls solely on your decisions and predictions. Part of your responsibility is to give your best prediction for the future performance of the...

The goal of any marketing plan is growth - but how should you measure the effectiveness of your marketing efforts? Tracking and analyzing the right marketing metrics can be key in quantifying...