January 04, 2020

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? It turns out that there are many common objectives...

December 17, 2019

First, there was the song “The 12 Days of Christmas.”  It was a wonderfully uplifting song, although I still have no idea what “lords leaping” and “maids milking” have to do with the holiday. ...

December 13, 2019

Business is heavily International

You might think that international business falls within the purview of large companies only. In fact, modern companies expand internationally early and...

October 30, 2019

Using the Plannuh Marketing Budget Benchmark Calculator

One of your most important responsibilities as a marketing leader is building the case for the right investment level in the marketing...

August 13, 2019
If marketers can't frequently and accurately reconcile actual costs against their planned investments, they'll inevitably over or under-spend, and they will inevitably be unable to deliver their...
July 08, 2019

Optimizing the lead funnel alone is a huge missed opportunity.

 
Back in 2012, I was the CMO of a public company ( Nuance Communications) and one of my initiatives was to implement a set of...
November 16, 2018

In the past few years, as I have been thinking more deeply about the process of building marketing plans and budgets (which ultimately led me to realize that I needed to build Plannuh), I have had...

February 26, 2018

Meeting young professionals to provide mentoring support is one of my favorite things to do. One of their most common questions for me (if they have a proclivity toward marketing) is, “how did you...

February 25, 2018

For those of you out there who plan based on a calendar year, take note that you are now two thirds of the way through the first quarter. It's a good time to ask the following questions about your...

February 02, 2018

In the past decade, marketers have made fantastic progress in their ability to measure and optimize the demand waterfall.Sirius Decisions, a leading marketing advisory firm, has been a key thought...