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D'Marco Saunders
February 27, 2023
Guide for Hiring New Members of Your Marketing Team

As a marketing leader, hiring the right team members can make a huge difference in success. Your role will shape the future of the company you work for through your campaign execution and curating...

CMO, Social Media, TheNextCMO, marketing leadership, operational marketing

Jessie Brennan
February 06, 2023
What is Performance Marketing?

Performance Marketing is a form of marketing that brings measurable results, only paying when a specific result occurs. 

marketing plan, Social Media, ROI, operational marketing

D'Marco Saunders
January 31, 2023
Marketing With a Small Budget

How to Create a Marketing Plan with a Budget of $0 (Doing more with less)

For marketers who are a part of profitable organizations, budget minimization may be the least of their worries, but for most...

marketing plans, marketing budget, CMO, Social Media, TheNextCMO, Marketing Goals, operational marketing