October 21, 2020

Introduction

In our book, The Next CMO, I wrote about the New Marketing ROI (MROI). In this blog, I update the approach by drawing out two concepts that help put the New MROI into practice. I also...

September 29, 2020

Authors and industry leaders Peter Mahoney, Scott Todaro and Dan Faulkner share their combined 70 years marketing experience to provide the practical framework needed to deliver operational...