Blog:Plannuh

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    Dan Faulkner
    May 06, 2019
    Introducing the Plannuh Marketing Graph: the most frequent types of marketing campaigns

    What is happening in Marketing?

    There is surprisingly little reliable material about what is really going on in marketing. Most analyst articles are based on interviews with CMO's, asking what...

    marketing plans, marketing budget, CMO, best practices, Machine Learning, TheNextCMO

    Dan Faulkner
    April 30, 2019
    3 data-modeling problems with Marketing Attribution, and 1 way to better understand marketing value

    Marketing Attribution suffers from subjective scoring models, low-information feature sets, and measuring data at the wrong level. There is a better way.

    The attraction of Marketing Attribution

    ...

    marketing plan, CMO, MarketingFail, best practices, Machine Learning, AI, TheNextCMO, marketing attribution

    Peter Mahoney
    April 16, 2019
    Highlights from TheNextCMO Meetup with Jay Gaines

    Another amazing meetup for TheNextCMO is now in the record books! This last meeting, once again hosted in the beautiful Drift offices, featured a conversation with Jay Gaines, CMO and Research...

    CMO, best practices, TheNextCMO