March 13, 2020

Like many leaders, I was searching for answers about how to deal with the cancellation of every major physical event in our marketing plan. I decided to tap into a great network called AnyExcuse,...

March 03, 2020

As the world prepares for the spread of COVID-19, marketing leaders need to develop a plan for corporate communications, employee and contractor safety, and potential changes to their marketing...

July 26, 2019

We all had that friend in college who could walk into a bar and secure a phone number from an attractive stranger within 5 minutes. Back in the late 1980s (picture all the hairspray), I had a...

March 10, 2019

After reviewing hundreds of marketing budgets, I have identified 2 common Excel mistakes that have generated millions of dollars of under-estimated marketing expenses.

February 26, 2018

Check out my inaugural episode of the nerdCMO Marketing Minute.