July 26, 2019

We all had that friend in college who could walk into a bar and secure a phone number from an attractive stranger within 5 minutes. Back in the late 1980s (picture all the hairspray), I had a...

March 10, 2019

After reviewing hundreds of marketing budgets, I have identified 2 common Excel mistakes that have generated millions of dollars of under-estimated marketing expenses.

February 26, 2018

Check out my inaugural episode of the nerdCMO Marketing Minute.

February 21, 2018

Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? It turns out that there are many common objectives...