The pandemic opened the door for consumers to interact with products and services in an immersive way through technology based off the gaming industry.
Adam Voss, the CMO of Surreal, tells us it’s time for companies to begin to invest in a 3D virtual component to their traditional physical events and spaces. With concepts taken from the gaming industry, marketers can differentiate and show products to customers in virtual environments. Some in person events will return post-pandemic, surely, but companies should be investing in virtual technology to socially engage with your customer and in turn, go from interactions into transactions.
It’s the beginning of a whole new way to engage with customers on the web, just like the early days of mobile marketing or web marketing, and Voss has a lot of thoughts on where immersive, 3D marketing can take marketers and customers.
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